Apple TV+

Apple TV+ (now rebranded as Apple TV) is Apple Inc.'s subscription-based, ad-free over-the-top streaming service, launched on November 1, 2019, and available in over 100 countries. The service is dedicated entirely to Apple Originals — exclusive films, series, documentaries, and kids programming — produced by its in-house studio, Apple Studios LLC. Known for a quality-over-quantity programming strategy, Apple TV+ has earned over 2,761 award nominations and 580 wins as of 2025, with landmark titles including Ted Lasso (11 Emmy wins), CODA (Oscar Best Picture), Severance, The Studio, Slow Horses, and the blockbuster film F1. As of 2025, the service has approximately 45 million paid subscribers.