Limited Time Offer

Limited Time Offer is a brand-focused competition series greenlit by ABC and produced by VaynerWatt, the production company founded by Gary Vaynerchuk and Eric Wattenberg. The show features 10 contestants competing each week to develop limited-time product offerings for fast food chains, casual dining restaurants, and packaged goods companies. The series capitalizes on the viral trend of special brand collaborations like Jimmy John's picklewich and Sweetgreen's tinned fish offerings. Each episode will feature two permanent judges plus a rotating guest judge, with winning products hitting store shelves immediately after broadcast. This marks VaynerWatt's first broadcast network order, following their work on History Channel's Strange Fortunes and other cable and streaming projects. The series is scheduled to air in 2027 as part of ABC's expanding unscripted lineup.