ITVX

ITVX is a British over-the-top, ad-supported streaming service operated by ITV plc, launched on 8 December 2022 as a successor to ITV Hub. The service offers original content, livestreams of ITV television channels, FAST channels, exclusive programming, and a premium subscription tier (ITVX Premium) that previously incorporated BritBox UK (fully absorbed into ITVX Premium by April 2024). Positioned as the UK's largest free commercial streaming platform, ITVX competes directly with BBC iPlayer and Channel 4's VOD service, and is a division of ITV plc's Media & Entertainment segment.