Paramount Primal

Paramount Primal is a genre-focused film production label of Paramount Pictures, publicly named on July 13, 2026, and led by producers J.D. Lifshitz and Raphael Margules (formerly of Boulderlight). The label aims to partner with up-and-coming storytellers and established filmmakers to produce smartly budgeted films across horror, comedy, action, and grounded science fiction. It operates on the Paramount/Melrose lot and is listed as one of the Paramount Motion Picture Group's active labels alongside Paramount Animation, Paramount Players, and Nickelodeon Movies.