Sonic 35th Anniversary Theatrical Tour Sets Non-Union US/Canada Run, Casting Now for 2026 Launch

A major live theatrical touring production is moving forward, and it is one that family entertainment and children's theater professionals will want on their radar early. The Sonic 35th Anniversary Tour, a non-union stage production celebrating three and a half decades of Sega's beloved blue hedgehog, is currently in casting and pre-production ahead of a September 2026 launch. With rehearsals set to begin in Spokane, Washington on September 17, 2026 and the tour running through March 27, 2027, the hiring window for performers and touring crew is open now, giving candidates plenty of lead time to pursue the opportunity before the field narrows.

Casting on the production is being handled by Alison Franck, a casting director with experience across the live touring space. Agents and performers seeking representation on this call should be directing their submissions accordingly. Musical direction is in the hands of Shelbie Rassler, whose attachment signals that the production has a live musical component requiring vocally capable performers comfortable in a high-energy family show environment. No director or choreographer has been publicly confirmed at this stage, though given the production's timeline, those announcements are likely forthcoming. The creative team shaping this show will define its physical vocabulary, so performers with strong movement and physical comedy backgrounds alongside their vocal chops will likely be the most competitive candidates for this material.

The production is a collaboration between Senbla and Quatro Entertainment Corp. Senbla is a UK-based live entertainment producer with a track record in branded theatrical tours and family stage experiences, having brought a range of recognizable IP to the stage across international markets. Quatro Entertainment Corp operates in the North American touring space and brings logistical infrastructure well-suited to a multi-city road production of this scale. Together, the two companies represent a partnership experienced in navigating the specific demands of franchise-based live entertainment, from rights management to the physical production challenges of keeping a show road-ready across dozens of venues. The non-union designation is consistent with the touring family entertainment market, where productions of this kind typically operate under a non-Equity framework.

Rehearsals will take place in Spokane, Washington, with cast members being flown in specifically for that process, which tells you something important about the production's reach and commitment level. Spokane is an increasingly active hub for touring production rehearsals, offering affordable rehearsal space, a manageable cost of living for talent on per diem, and straightforward regional air access that makes company travel feasible. Washington State's production infrastructure has grown steadily in recent years, and while Spokane is not a traditional union stronghold, it is a practical and cost-effective choice for a non-union tour building out before hitting the road. Local Spokane crew and staging professionals should take note of the rehearsal window beginning September 17, as there may be opportunities for local hires in support roles during that brief pre-opening period.

The tour runs in two distinct legs: the first from September 16 through November 1, 2026, and the second from February 16 through March 27, 2027, with a hiatus between those periods covering roughly mid-November 2026 through mid-February 2027. That structure is worth understanding for anyone evaluating this as a touring commitment. The hiatus window means performers and crew should plan for a gap in contracted weeks, which is common in the family touring market and often used for holiday breaks and venue scheduling. The tour will play markets across the United States and Canada, though specific venue cities have not yet been announced publicly. A tour of this footprint and duration will require a full road company infrastructure including touring stage management, wardrobe, lighting, sound, and production supervision.

For performers, this is the kind of high-energy family show that rewards versatility. Sonic as a property is defined by speed, humor, and spectacle, so expect the production to skew toward athletic, physically dynamic performers with strong comedic instincts and the ability to sustain energy across back-to-back performances in the touring grind. For touring crew professionals, a six-plus month tour with a built-in hiatus represents a meaningful engagement, and positions like touring stage manager, production carpenter, wardrobe supervisor, and front-of-house sound operator are all roles that typically come online in pre-production for a touring show at this stage of its development.

ProductionList.com carries the full listing for the Sonic 35th Anniversary Tour, including production contacts, office information, and the complete crew and casting roster as it develops. Given that casting is actively underway and the production is building toward a September 2026 open, now is precisely the right moment to get your submission or inquiry in. Check the listing regularly for updates as the creative team fills out and venue markets are announced.

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