YouTube / Reading Rainbow Channel

Reading Rainbow is the official YouTube channel for the iconic American children's educational series, originally broadcast on PBS from 1983 to 2006. The channel, operated under the trademark of the Western New York Public Broadcasting Association (WNED-Buffalo / Buffalo Toronto Public Media), hosts clips and episodes from the classic 155-episode run hosted by LeVar Burton, which earned 26 Emmy Awards, a Peabody Award, and over 200 other broadcast accolades. In 2025, the brand was revived as a digital series on Sony Pictures Television's KidZuko YouTube channel, co-produced by Buffalo Toronto Public Media and hosted by librarian/content creator Mychal Threets, with a full season order of 24 episodes announced by Sony in February 2026.