Film & Television
Industry Alliance
YouTube / Reading Rainbow Channel

YouTube / Reading Rainbow Channel

Industry organisation

YouTube / Reading Rainbow Channel is a company with 1 production listed on Production List, most recently Reading Rainbow - Craft Kids & Library Kids (in pre-production). Key staff on file include Danielle Pretsfelder Demchick (casting director). Production List last updated this listing on August 3, 2026.

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1 Project1 StaffUpdated Aug 3, 2026

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About

Reading Rainbow is the official YouTube channel and digital brand for the iconic American children's educational series, originally broadcast on PBS from 1983 to 2006. The channel is operated under the trademark of the Western New York Public Broadcasting Association (WNED-Buffalo / Buffalo Toronto Public Media), which is the sole owner of all Reading Rainbow intellectual property. The brand was revived in 2025 as a four-episode digital series on Sony Pictures Television's KidZuko YouTube channel, hosted by librarian and content creator Mychal Threets; it amassed over 4.79 million views and was subsequently renewed for a full 24-episode season in February 2026. The classic series earned 26 Emmy Awards, a Peabody Award, and more than 200 other broadcast accolades during its original 155-episode run.

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Contact details for YouTube / Reading Rainbow Channel (email and website) are on file at Production List, last updated August 3, 2026, and are available to members. Direct contacts are also on file for 1 member of staff. Membership is $29.95 for the first month.

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Key Staff · 1

Contact info for members
D
Danielle Pretsfelder Demchick

Casting Director

Productions · 1

Reading Rainbow - Craft Kids & Library Kids
Series
In pre production
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Source: Production List, published by the Film & Television Industry Alliance. Cite this page as https://www.productionlist.com/production-contact/youtube-reading-rainbow-channel (last updated Aug 3, 2026).