Unwell

Unwell is a Gen Z–focused media and entertainment company founded in 2023 by podcast host and entrepreneur Alex Cooper (of 'Call Her Daddy') and her husband, film producer Matt Kaplan (CEO, ACE Entertainment). Operating as a subsidiary of their parent company Trending, Unwell encompasses a podcast network (The Unwell Network) with over 11 shows, a film and TV production arm (Unwell Productions), a branded advertising agency (Unwell Creative Agency), a beverage brand (Unwell Hydration/Beverages), live events, and apparel. The company, with approximately 100 employees and partners including Google, Nestlé, Sephora, and PolyMarket, is known for producing content that resonates with millennial and Gen Z women through honest, relatable storytelling across audio, video, and brand partnership channels.