Sky MediaFollow

Sky Media is the advertising sales arm of Sky (a division of Comcast), serving as one of the three largest TV ad sales houses in the UK and competing with ITV and Channel 4. It represents over 130 channels — including all Sky-owned channels (Sky Sports, Sky News, Sky Max, Sky Cinema, Sky Arts, Sky Atlantic) — and sells advertising on behalf of third-party broadcasters such as Channel 5, Discovery/Warner Bros. Discovery, TNT Sports, National Geographic, MTV, Nickelodeon, and Comedy Central. Sky Media is known for pioneering data-driven innovations including AdSmart (addressable TV), Sky AdVance, and One Campaign, and handles close to 30% of all UK TV ad sales. As part of the Comcast NBCUniversal family, it also offers advertisers a global footprint through its European siblings Sky Italia and Sky Deutschland.