Primordial Soup
Industry organisation
1 Project0 StaffUpdated Jul 21, 2026
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About
Primordial Soup is an AI-driven creative studio founded in 2025 by acclaimed filmmaker Darren Aronofsky, headquartered in New York City. The studio merges bold narrative, emotional depth, and experimental workflows to develop original stories and the tools to tell them, leveraging generative AI as a creative partner rather than a replacement for human artistry. In May 2025, the company announced a strategic partnership with Google DeepMind to co-develop short films using Google's Veo generative video model, with its first project — 'Ancestra,' directed by Eliza McNitt — premiering at the 2025 Tribeca Festival. Primordial Soup's mission is to put artists in control of AI-driven technological advancement and expand what is possible in storytelling.
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