CreAsia Studio

CreAsia Studio is a pan-regional production company launched in February 2024 by Deepak Dhar and Banijay Entertainment (via Banijay Asia / EndemolShine India) to serve the Southeast Asian market. The company focuses on creating local original content and producing localized adaptations of Banijay's global IP formats — such as Survivor, Big Brother, and Temptation Island — across key markets including Malaysia, Indonesia, Singapore, Hong Kong, the Philippines, Vietnam, and Thailand. Led by EVP & Business Head Jessica Kam-Engle, CreAsia Studio acts as Banijay's production arm in Southeast Asia, seeking local commissions from regional streamers and broadcasters and leveraging Banijay's global distribution network to grow Asian content into international brands.