The Loft Entertainment

The Loft Entertainment is a Los Angeles-based full-service marketing and content development agency founded in 1999 that connects brands with top celebrities and influencers to drive consumer demand. The company specializes in celebrity marketing, branded content, brand activations and events, influencer social media campaigns, and celebrity brand development. It also operates a film and TV production division, having produced independent films such as 'Step Aside' (on Amazon Prime) and 'Next Level' (on Hulu) with built-in brand integration. The agency is led by founder and CEO Kristi Kaylor.