Secret Level

Secret Level is a premium AI-native entertainment studio founded by Emmy Award–winning filmmaker Jason Zada, creating original films, series, music projects, and branded entertainment by blending world-class creative talent with AI-native and hybrid production workflows. Named to Ad Age's Production Company to Watch 2025, the studio is best known for Coca-Cola's viral 'Holidays Are Coming' AI campaign and its first feature film, the hybrid horror film 'Terrarium,' currently in production with producer Steven Schneider and financed by Artlist. Secret Level also operates Secret Level Academy, a professional masterclass platform training Hollywood filmmakers and advertising professionals in generative AI production, and is developing Liquid Engine, an internal AI-powered production platform set to launch in 2026.