Reelshort

ReelShort is a short-form vertical video streaming platform developed by Silicon Valley-based Crazy Maple Studio Inc., specializing in micro-dramas (duanjus) with episode lengths of approximately one minute. Launched in August 2022, it has rapidly become one of the largest vertical entertainment platforms globally, surpassing 286 million downloads and reportedly generating $700 million in revenue by 2025. The platform features bite-sized original series across romance, drama, fantasy, and thriller genres — including popular werewolf, billionaire, and mafia storylines — monetized through a virtual coin system and ad-supported viewing. It has been recognized by TIME100 as one of the most influential companies and described by the New York Times as 'the biggest player in this new genre.'