Schneider's Bakery

Schneider's Bakery, Inc. is an American television production company founded on June 6, 1996 by Dan Schneider, named after his father's actual bakery business in Memphis, Tennessee. The company specialized in live-action comedy programming for Nickelodeon, producing a string of highly successful youth-oriented series including All That, Drake & Josh, Zoey 101, iCarly, Victorious, Sam & Cat, Henry Danger, and Game Shakers. Its productions are noted for using a consistent stable of writers and directors across all series, an atypical approach for scripted television sitcoms. In March 2018, Nickelodeon and Schneider's Bakery mutually agreed not to extend their long-standing deal after over two decades of collaboration, effectively ending the company's active production output.