Sanrio

Sanrio Company, Ltd. is a Japanese global entertainment and lifestyle company founded in 1960, best known for designing, licensing, and manufacturing products based on its portfolio of over 450 original kawaii ('cute') characters, most famously Hello Kitty. Beyond consumer products including stationery, accessories, and gifts sold in over 130 countries, Sanrio is also active in film and animation production, theme park operation (Sanrio Puroland and Harmonyland), digital content, music, and publishing. Under President and CEO Tomokuni Tsuji, the company achieved record growth in 2024 and is evolving into a global IP platform provider with a long-term vision of 100 million+ users.