Now

Now (formerly Now TV, stylised as NOW) is a subscription over-the-top streaming television service originally launched in the United Kingdom on 17 July 2012 by Sky Group. It is operated by Sky Group in Europe and by Xfinity in the US, both of which are owned by the American media conglomerate Comcast. The service offers flexible, contract-free passes covering entertainment, cinema, sports, and kids content — including HBO series, Sky Originals, Sky Cinema, and Sky Sports channels — delivered via app across a wide range of devices and smart TVs. As of Q4 2018, Now held approximately a 10% share of the UK OTT subscription market.