Film & Television
Industry Alliance
Maximum Effort

Maximum Effort

Production Company · 10201 West Pico Blvd, Building 69, Los Angeles, CA 90064

Maximum Effort is a production company with 17 productions listed on Production List, most recently Key To Love (in production) and Eloise (in production). Key staff on file include Johnny Pariseau (producer), George Dewey (producer) and Ashley Fox (producer). Production List last updated this listing on May 22, 2026.

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17 Projects3 StaffUpdated May 22, 2026

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About

Maximum Effort Productions, Inc. is an American film production company and digital marketing agency co-founded in 2018 by actor Ryan Reynolds and former Fox digital marketing executive George Dewey. The company produces feature films, television series, unscripted content, and viral advertising campaigns, and is known for its 'Fastvertising' approach — producing high-impact, culturally relevant ads in hours or days. Maximum Effort holds a first-look film deal with Paramount Pictures (through December 2026) and a first-look TV deal with 20th Television (signed March 2025), and was named one of Time's 100 Most Influential Companies in 2025. Following the April 2025 buyback of its marketing arm from MNTN, the film/TV studio and marketing agency have been reunited under one roof.

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Contact details for Maximum Effort (address, phone, email, website and LinkedIn) are on file at Production List, last updated May 22, 2026, and are available to members. Direct contacts are also on file for 3 members of staff. Membership is $29.95 for the first month.

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Key Staff · 3

Contact info for members
J
Johnny Pariseau

Producer

G
George Dewey

Producer

Ashley Fox
Ashley Fox

Producer

Productions · 17

Mayday
Series
completed
Spy Duo - HBSVOD
Series
In pre production
Untitled McG-Kevin Hart Spy Comedy
Feature Film
In pre production
Shotgun Wedding
Feature Film
completed
Spy Duo
Feature Film
In pre production
Our Name Is Adam
Feature Film
completed
Key To Love
Feature Film
In production
The Adam Project
Feature Film
completed
Imaginary Friends
Feature Film
completed
The Last Disturbance Of Madeline Hynde
Feature Film
completed
Close Personal Friends
Feature Film
In post production
Eloise
Feature Film
In production
Groom Lake
Feature Film
In post production
Thunderbolt & Lightfoot
Feature Film
In pre production
A Little Slice Of Hell
Feature Film
In pre production
Untitled BONDS Flying Roos SailGP Docuseries
Series
In pre production
Untitled Ryan Reynolds & Hugh Jackman Sailing Docuseries
Series
In pre production

This week's list: 102 productions in pre-production and production

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Source: Production List, published by the Film & Television Industry Alliance. Cite this page as https://www.productionlist.com/production-contact/maximum-effort (last updated May 22, 2026).