ITV2

ITV2 is a British free-to-air television channel owned by ITV plc (via its ITV Digital Channels division), launched on 7 December 1998. The channel primarily targets the 16–34 age demographic and is the UK's most-watched digital channel for that audience group, known for flagship reality formats such as Love Island and Big Brother, original comedies, acquired American animation programming (Family Guy, American Dad!), and ITV soap repeats. As of June 2025, ITV2 expanded its reality output by absorbing programming from the retired ITVBe channel, including The Only Way Is Essex and The Real Housewives franchises.