Disney Branded Television

Disney Branded Television is a unit of Disney Entertainment Television (The Walt Disney Company) that oversees development, production, and acquisition of original scripted, animated, and unscripted content for children, tweens, teens, and families. It fuels the Disney+ streaming platform and Disney Channel, Disney XD, and Disney Junior linear networks with programming that is imaginative, aspirational, and reflective of its audience's world. The division is responsible for some of Disney's most iconic and award-winning franchises, including 'Big City Greens,' 'Percy Jackson and the Olympians,' 'Wizards Beyond Waverly Place,' 'The Proud Family: Louder and Prouder,' and the broader ZOMBIES and Descendants franchises. Formed under its current name in November 2020 following a company restructuring, it is led by President Ayo Davis.