A Higher Standard

A Higher Standard is an independent film production and international sales company founded in 2024 by Jeffrey Greenstein, former President of Millennium Media. The company develops and co-finances a slate of high-concept action, comedy, and elevated genre projects targeting global audiences. In addition to production, it operates a sales unit similar to Greenstein's prior work at Millennium, and is headquartered on the Universal Studios lot in Universal City, California. Notable early projects include Playdate (starring Kevin James and Alan Ritchson), Head Games (Samuel L. Jackson and Henry Golding), Bear Country (Russell Crowe), and Solo Mio (Kevin James).