The Firm

The Firm, Inc. is a Santa Monica-based film and television production, talent management, and music company founded in 1997 by Jeff Kwatinetz. Originally one of Hollywood's most powerful management firms — representing artists and actors whose films grossed over $20 billion worldwide — it ceased operations in 2008 and was relaunched by Kwatinetz in August 2015. The relaunched company operates across music, film and television production, and sports, with divisions including a record label (Prospect Park Records) and a marketing group, and manages notable clients including Ice Cube's production company Cube Vision.