PGLang

pgLang (stylized from 'program language') is an American independent multidisciplinary creative communications company co-founded in March 2020 by rapper Kendrick Lamar and filmmaker/producer Dave Free, headquartered in Los Angeles. Described as a 'multilingual, artist-friendly, at service company,' it operates across music, film, television, advertising, artist management, publishing, podcasts, and brand partnerships. The company has won six Cannes Lions Awards including the Special Award for Independent Agency of the Year – Craft in 2023, and was ranked #15 on Fast Company's World's Most Innovative Companies list in 2025. In July 2025, pgLang launched a new branch and global creative agency called Project 3.