Objective Media Group

Objective Media Group (OMG) is a British independent television production group, formerly known as Objective Productions, and a wholly owned subsidiary of All3Media (itself acquired by RedBird IMI in 2024). Based in the UK and US, OMG is home to seven production labels spanning entertainment, factual entertainment, reality, factual, and scripted programming, with offices in London, Manchester, Glasgow, and Los Angeles. The group has produced award-winning programmes including Peep Show, The Cube, Lingo, The Gold, Feel Good, The Only Way Is Essex, and Celebs Go Dating for broadcasters such as BBC, ITV, Channel 4, Netflix, and HBO Max. Founded in 1991, OMG has won BAFTA, RTS, British Comedy Awards, Rose d'Or, and South Bank Show awards, and ranked 3rd in the Televisual Production 100 ranking of UK independents by 2023.