Jesser Co

JesserCo is a holding company founded by YouTube sports creator Jesse 'Jesser' Riedel, the largest basketball content creator on YouTube with over 50 million combined subscribers and 10+ billion views. The company unites two primary operating businesses: Jesser Media (the content arm encompassing YouTube, social media, and other media assets) and Bucketsquad (a fast-growing basketball lifestyle and apparel brand sold nationally at Dick's Sporting Goods with NBA- and NFL-licensed collections). Formed in April 2026, JesserCo was modeled in part on the MrBeast/Beast Industries structure and is positioned to expand into new verticals including hard goods, live experiences, and additional sub-brands.