Generate LA

Generate LA (known simply as 'Generate') is a Los Angeles-based entertainment company founded in 2006 that operates as a cross-platform production studio and talent management firm. The company develops and produces content for television, digital, and film, and its talent management division represents actors, comedians, writers, directors, producers, and reality/lifestyle personalities. Originally headquartered in Santa Monica, Generate was acquired by Alloy Digital in January 2012 and subsequently continued as a standalone company under that umbrella with offices later listed at 8750 Wilshire Blvd in Beverly Hills.