Greg CockerillVerifiedFollow

About

Ash Creative was established in 2014, with the studio's name a nod to our black Labrador at the time. ​ Prior to founding Ash Creative, I spent a decade in the advertising and design industry. After working across several design firms, I held a contract role at the Museum of New Zealand Te Papa Tongarewa, where I implemented exhibition graphics and wayfinding signage throughout the newly opened museum. I then relocated overseas, undertaking design work in the United Kingdom — interspersed with travel through Europe and the United States. ​ On returning to New Zealand, I joined Promotus Advertising (now Hemisphere), followed by working closely with NZ Post and Tourism New Zealand, before Ash Creative transitioned from a part-time venture into a full-time business. During this period, I worked with clients including Samsung, Telecom, BCITO, Suzuki, Save the Children, and Bayleys, in addition to numerous small business clients. My introduction to the film industry came through a simple sketch commission for the film The Irrefutable Truth About Demons, starring Karl Urban. Since then, film and television graphic design has become a core focus of my work, with credits including Ghost in the Shell, Mortal Engines, The Power of the Dog, A Minecraft Movie, and Heart of the Beast. ​ In 2019, I relocated from Wellington to Auckland. I have a substantial kit including a large format Canon printer, vinyl cutter, laser engraver, and photographic studio lights and camera, which I use extensively throughout my work. ​ Outside of client and film work, I have a strong interest in New Zealand's outdoor lifestyle. I am currently completing the Te Araroa Trail, a 3,000km route from Cape Reinga to Rakiura (Stewart Island), undertaken in stages.