A new multi-platform comedy web series is building its team in New York City, and with a production start on or around August 15, 2026, the window for crew and talent to get involved is wide open. 'The Coffee Shop's Closing' is a short-form vertical and horizontal comedy series following an intergenerational friend group doing everything they can to save the beloved New York coffee shop where they all met. The project is currently in pre-production and active casting, meaning both above-the-line talent and below-the-line crew have a real opportunity to get in early on a production that is clearly designed with multi-platform ambition in mind.
The series is written and directed by Marc Erdahi, who is also one of the key creative forces shaping the show's voice. Erdahi shares writing credit with David Andrew Laws and Alex Schecter, giving the room a collaborative feel from the start. Schecter is also serving as the production's casting director, which is worth noting for agents and actors making their approach: the same person helping craft the scripts is also evaluating the talent, which typically means a strong emphasis on character authenticity and comedic specificity over type-casting. The logline promises something fast, witty, heartfelt, and a bit absurd, which is a tonal combination that tends to attract performers who can handle both grounded emotional beats and broad comic timing within a compressed runtime. If you are a character actor or an ensemble player comfortable with short-form pacing, this is a project worth pursuing.
The executive producer of record is Weird Noises Media Group LLC, with Weird Noises Media LLC also listed as a production entity. Both companies appear to be the creative home behind this project, signaling an independent, self-driven production rather than a studio-backed endeavor. TikTok, YouTube, and Instagram are listed as platform partners rather than traditional financiers, which tells you something important about the distribution model: this is a self-distributed, multi-platform web series designed to live natively across social video ecosystems simultaneously. The horizontal cut will go to YouTube, while vertical edits will be formatted for Instagram and TikTok. That dual-format release strategy is increasingly common in the short-form space and has real implications for post-production workflow, editorial, and social media coordination.
Filming is set to begin on or around August 15, 2026, in New York City. For local New York crew, this is a genuine opportunity to work close to home on a production that fits squarely within the city's thriving independent and short-form content landscape. New York has a deep and experienced crew base across every department, and productions of this scale typically draw from the city's robust pool of independent film and digital content professionals. The city's iconic street life, coffee shop interiors, and neighborhood character are almost certainly going to play a role in the visual storytelling here, which means a locations department and production design team that can work creatively within a New York independent budget will be essential. Given the August start, pre-production is effectively underway now in terms of department-head conversations, location scouting, and casting sessions.
As a short-form comedy series releasing across three platforms simultaneously, 'The Coffee Shop's Closing' is likely a lean but purposeful production. The format suggests a compressed shooting schedule, a tight crew, and departments that need to move fast without sacrificing the show's distinctly New York, character-driven tone. Crew members experienced in the independent web series space, digital content production, or New York-based indie comedy will find the production's rhythm familiar. The multi-platform release strategy also means that a social media coordinator or digital content producer with experience formatting for vertical video could be a valued addition to the team. Union status has not been publicly confirmed, and given the independent, self-distributed nature of the project, this is likely a non-union production, though that has not been officially stated.
For the full production listing, including contact information, production office details, crew list, and any scheduling updates as the August start approaches, head to ProductionList.com. This is the kind of project where being early makes a real difference, and the casting and crewing pipeline is open right now. Bookmark the listing and check back regularly as the production moves deeper into pre-production over the coming months.
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