Essential Viewing

Essential Viewing is a global-facing, strategic brand studio based in New Zealand, previously known as Bron Williams Studio. Founded and led by an all-female trio — Bron Williams (Strategy & Voice), Alice Murray (Creative Direction), and Jo Hanson (Account/Client), the studio merges creativity with commercial rigour to build brand identities, digital experiences, campaigns, and communities for clients across grocery, sports, technology, wellness, and gaming sectors worldwide. It is one of the rare fully female-owned creative agencies operating at a global scale from New Zealand.